Having been in mobile search marketing since 2005, I have heard many times that “no one will buy [whatever it is that we’re selling] from their phones”. If you’ve heard this as well, you will love eBay for releasing their mobile commerce data for cyber week.
snapshot of eBay's B2B m-commerce data
If you’re a B2B marketer, you may have been dissuaded from getting into the mobile space because the immediacy of mobile doesn’t mesh with the typical B2B sales cycle. That makes sense, but it doesn’t explain the data that eBay sold almost $700k of office and industrial goods in mobile commerce this past week.
If you’re a B2B marketer still considering getting into mobile, the way to make money is not to sit on it for five years until it’s too late. eBay took a chance in thinking that buyers of all sorts would buy things from their phones, and they built a mobile platform that would make it possible for their customers if they chose to use their phones to buy things. And buy they did.
If you’re in B2B marketing, or some other segment where someone is telling you “no one will buy [whatever it is that we’re selling] from their phones”, use this tool to verify. You may be surprised at what you find.