Does Google Have a Brand Bias?

Google has a bias toward brands? So says Aaron Wall in his infographic he wants you all to share: http://www.seobook.com/brands Many people will believe this because of Aaron Wall’s personal brand, as he was one of the first to expose the closely guarded secrets...

What Content and Keywords to Include on a Mobile Site

If you’re wondering what your mobile users want, why not ask them? My latest column in Search Engine Land looks at how to use keyword research and the mobile percent of total volume metric to identify keywords and concepts that are most important to your mobile...

Review of Usablenet for Mobile SEO

I was surprised in June when Mashable ran a piece by Usablenet VP Jason Taylor on Mobile SEO. For one because Mashable doesn’t really talk about mobile SEO, so it was good to see a mainstream digital publication talk about something that is more of a niche...

5 Differences Between Mobile SEO and Desktop SEO

Excerpt from original article on Search Engine Land One of the questions I get most often about mobile SEO is this: I’m already doing SEO– do I really need to do mobile SEO separately? What’s the difference between the two? There are some who would say that there is...

SEMRush Review

This is the first of what will be a new category on this blog: SEO tool reviews. We’ve been using SEMRush at Resolution Media since it was SEODigger, so when I was recently asked to write a review it wasn’t a hard decision. While it has limitations, as a...

Top Google Searches 2011

Many of the people who come to this blog from search engines are interested in finding a list of the top Google searches for this year. The problem is, they find the list of top Google Mobile Searches for 2011, which I found by using the same technique in the Google...

SEO More Important in Mobile than Desktop Search

I read Google’s Zero Moment of Truth ebook yesterday, and there’s a lot in there for digital marketers to love. Essentially they’re suggesting a new mental model for marketers that’s based on the Stimulus, First Moment of Truth, Second Moment...