The title of this post is just one of the many nuggets to be found in Google’s recent research on usage habits of smartphone users. If you’re a mobile or search marketer looking to get a full picture of your most active mobile users, Google’s research is a must read.
See infographic below for the condensed version.
I cannot believe some of those figures… 42% of people that notice a mobile ad click on it?! And 49% of people that notice a mobile ad make a purchase?! Maybe HTML5 has a telepathy API?!…
Telepathy, I don’t think so; but can it be that different from the Google Prediction API? 😉
In all seriousness, response rates in mobile are typically higher than desktop, so these figures don’t surprise me that much.