Update: The JumpTap keyword tool appears to have been discontinued on the AT&T site, as they’re now partnering with Yahoo! for mobile search. The information in this post is no longer accurate. Please see my post on doing mobile keyword research in the absence of a mobile keyword tool.
In an earlier post I
mentioned that the Jumptap Mobile Keyword Tool can be used to find
mobile keywords from AT&T’s MEdia Net Mobile Content Search
Engine. However, because you can’t directly link to the tool,
and the AT&T DevCentral site is not exactly intuitive, more than
one user has been unable to locate the tool. With sympathy, I present
these six simple steps to finding the Jumptap Mobile Keyword Tool:
Step 1: Sign in or
register for devCentral.
Step 2: Select
Beyond MEdia Net from the right navigation.
Step 3: Select
“Submit Your WAP Site for Review” from the left
Step 4: Scroll down
and select “Start using Beyond MEdia Net Search Reporting
Step 5: Scroll down
and select Mobile Keyword Research.
Step 6: Use mobile
Jumptap will eventually design a more usable interface if they
eventually include these tools in their SEO/developers
Tools section. In the meantime,
this should help you find your way.
Thanks bryson,i found it very informative.
Thanks for this great map to the world’s hardest to find mobile keyword research tool. =:)
Do you have any insight as to why all the data is stuck in September 2007? Hasn’t mobile search changed at all since last fall?
Ha. No, Kim– I’m afraid I don’t know why it hasn’t been updated. Perhaps if someone from Jumptap is reading this they can comment on it. I know Nadir of SEO Principle has asked them to update it in the past. It would certainly be helpful to have more recent data. Given that it’s the only mobile-specific keyword tool that I’m aware of, however, I guess beggars can’t be choosers. Eventually we’ll get to where we need to be with mobile-specific keyword research, but I’ll take what I can get for now. 🙂
The research tool is not there anymore. The page in your screen shot also looks different. They also changed the labels in the navigation. It’s now simply called “Submit Your Mobile Site”.
Consumer Applications > Mobile Marketing Kit > Best Practices > Creating a WAP Mobile Website
is the only page that I found on their site that even mentions the keyword research tool, but it has no link to it. 🙁
They might found your article in SMS and/or this page and were not very pleased. Mhhh..
Hi Carsten. Thanks for your comments. As I mentioned in the update, the Jumptap mobile keyword tool was removed once AT&T partnered with Yahoo! for mobile search:
“Update: The JumpTap keyword tool appears to have been discontinued on the AT&T site, as they’re now partnering with Yahoo! for mobile search. The information in this post is no longer accurate. In the future I will be doing a post on mobile keyword research to help take the place of the tool.” I believe it was removed prior to the article publication, though that would be flattering if my complaints about the location of the tool had something to do with its removal. 🙂
I guess, Now the jumptap tool is discountinued as the link for submitting mobile site redirects to Yahoo Site Explorer mobile site submission area.
why is it that i cant find cooltalk on here but i can on my phone