Neither is Danny Sullivan. Using Google Trends as a measure of cultural interest, we can clearly see that not only are people significantly less interested in our search engine optimization heroes than VH1 Celebreality stars Paris Hilton and Britney Spears, but that even the popular misspelling of the latter’s name dwarfs Matt Cutts and Danny Sullivan in search volume.

For those Cuttlets in the audience who are protesting that Mr. Cutts, while not an A-list celebrity, is significant enough to at least be a blip on the cultural register, akin to D-list celebrities like Kathy Griffin, Tom Arnold and Pauly Shore, I have some news for you:


All due respect to Matt Cutts and Danny Sullivan, who are celebrities on the Search Engine circuit and notable personalities in our industry; but as reasonable people we must have perspective. We are marketers. And none of us is honestly a rock star, cultural icon, or celebrity. It’s fine to be funny, and even to give credit where credit is due, but let’s not take it too far. And while a few of us in the world may make our living by analyzing and implementing the advice of people like Matt Cutts and Danny Sullivan in order to get more traffic and revenue to our web sites, to the rest of the world, we work in computers. And we’re certainly no Pauly Shore.