This great tip for using Google Analytics for mobile analytics was first brought to my attention by Craig Hordlow of Red Bricks Media in iMedia Connection. Instead of using filters and creating a separate profile, I’ve set up custom segments in the latest version of Google Analytics in order to compare mobile traffic to desktop traffic or smartphone traffic to mobile traffic easily. Here’s how:
- Go to Advanced Segments on the left hand side
- Select create new custom segment at the top right
- Select Systems on the left nav under Dimensions and drill down to screen resolution. Drag and drop the screen resolution box into the box that says dimension or metric.
- For the condition drop down, select “Matches regular expression” and enter value (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$)
- Name the segment Mobile Screen Resolution or Mobile Visitors or similar
- Select Create Segment.
This will cover common mobile screen resolutions and should give you some sense of what visitors are coming to your site from mobile devices. Using it, you can start to compare mobile versus desktop users or mobile versus iPhone users, get an idea of mobile specific keywords used in search engines on mobile devices, and have an idea of conversion rate from mobile users. If you’re already using Google Analytics for your web analytics package, this is a good way to start to understand mobile users to your desktop or mobile properties.
Interesting comparison Bryson, the team here at Bango spend a lot of time focused on collecting the best possible real-time data about mobile visitors to websites, so it’s good to see our product living up to expectation.
I just wanted to thank you for pointing out the iPod Touch anomaly and let you know that the cause of this has now been located and corrected. Feel free to confirm this via http://bango.com.
This segment is not taking care of 360×640 and 640×360 screen resolutions (it’s on Nokia 5800), it would be great if you could update your regex.
Okay, I have modified your segment a bit to include devices mentioned above. Please read about it at
Looking for bug reports and suggestions to modify these segments 😉
Have you tried the new Google Anaytics for Mobile?
Do you think it is a workable solution compared to Bango?
I think excluding browsers is a better method than screen resolution.
I used Operating System, excluded Windows, Mac, Not Set. It seems better suited.
Go grab a free Bango trial from http://bango.com/analytics and check it out for yourself.
Get a quick installation guide on Google Analytics for mobile xhtml sites here: http://tips4php.net/2010/05/finally-statistics-for-your-mobile-site-in-google-analytics/
I’ve seen this Bango tool as a powerful one. Google has to learn from this tool, huh
This is an old article, I’m afraid, and Google Analytics now has a powerful mobile solution for those who have cared to implement it. To your point I would say that they have learned from Bango and others who have provided world class mobile analytics and used their learnings to improve the tool.
Hi, great post. I just wanted to contribute the little tweak I had to make to the regular expression in order to include ipads and other larger sort-of-mobile devices.
Google Analytics provides a segment for iPhone users, but a broader mobile segment for analysing this traffic would be preferential, Google should benchmark bango system