My wife and I just
got back from seeing the Reader and are currently, like many Americans, watching the Oscars. I wanted
to quickly post a movie related mobile tip, and then try to predict
the winners with mobile search volume via the new Google Mobile
keyword tool.
First, the tip: if
you have a captive audience waiting for a movie to start staring at
the time in the glow of their unused smartphones, don’t show
them a URL that they have to wait to get home to access. Instead,
encourage them to access the site right there in the theater from
their unused phones. By doing so you extend the time your intended
audience is able to engage with your ad campaign, and the value of
the investment in the theater ad. There were a number of URLs that I
saw in the theater, but now that I’m home I can’t
remember any of them. The one URL I tried to access from the theater
was for a desktop site I couldn’t access from my Blackberry
that I can’t remember the URL for. NCM.com maybe? MCN? Who
knows. It didn’t work on my phone when I tried to access it, and I’m not going to try again.
Give these bored
people something to do and they will be happy to follow you to mobile
content.
Now to the show. The
idea is, the mobile searchers pick the winners through the volume in
Google’s new keyword tool, and we’ll see how the results
measure up.
First up…Best Supporting Actress | |||
Keywords (mobile devices) | Approx Search Volume: January | Approx Avg Search Volume | |
amy adams | 1900 | 1900 | |
marisa tomei | 1600 | 1300 | |
taraji p henson | 480 | 390 | |
viola davis | 12 | 22 | |
penelope cruz | 2900 | 2900 | |
Winner: Penelope Cruz, Vicky Cristina Barcelona |
The mobile searchers
had that one right. Let’s see how they do during the rest of
the show. Stay tuned…
Best Supporting Actor | |||
Keywords (mobile devices) | Approx Search Volume: January | Approx Avg Search Volume | |
heath ledger | 6600 | 22200 | |
robert downey jr | 3600 | 2900 | |
josh brolin | 3600 | 880 | |
philip seymour hoffman | 480 | 390 | |
michael shannon | 91 | 91 | |
Winner: Heath Ledger, The Dark Knight Best Actress | |||
Keywords (mobile devices) | Approx Search Volume: January | Approx Avg Search Volume | |
angelina jolie | 27100 | 22200 | |
anne hathaway | 6600 | 5400 | |
kate winslet | 1600 | 1600 | |
meryl streep | 1000 | 1300 | |
melissa leo | 110 | 36 |
Winner: Kate Winslet, The Reader
Best Actor | Keywords (mobile devices) | Approx Search Volume: January | Approx Avg Search Volume |
brad pitt | 9900 | 8100 | |
sean penn | 1900 | 1300 | |
mickey rourke | 720 | 480 | |
frank langella | 140 | 73 | |
richard jenkins | 91 | 58 |
Best Picture
Best Director
Keywords (mobile devices) | Approx Search Volume: January | Approx Avg Search Volume |
milk | 49500 | 33100 |
the reader | 590 | 320 |
benjamin button | 480 | 260 |
frost nixon | 480 | 73 |
the curious case of benjamin button | -1 | 73 |
slumdog millionaire | -1 | 46 |
Best Picture Winner:
Slumdog Millionaire
Best Director
Winner: Danny Boyle, Slumdog Millionaire
2 out of 5 right probably indicates that mobile search volume is better at predicting who searchers think is sexy or newsworthy than who members of the academy believe is worthy of being celebrated. Nonetheless, another good year for movies, and for movie-related mobile searches. Congratulations to Slumdog Millionaire, and all the nominees at last night’s Academy Awards.