If you have a cameraphone with the Microsoft tag app installed, you can access the new mobile version of this blog without typing a character or opening a browser. Just point your camera at the tag below and take a picture, and the smart code will take you to related content on your phone.
Thanks to John Fairley of Forward Leap for the tip. QR codes have been popular in Asia for a while, but this is the first time to my knowledge that a major search provider in the states has been promoting them. They’re a unique, easy way to tie online and offline marketing efforts together, and they could have mobile search implications as mobile signals, just as links are off-page signals web search engines use today.
As for the new mobile version of this blog, I wanted to upgrade v 1.0, which had been put together in June of last year as a simple exercise, but never fully optimized or regularly updated. At present I haven’t found a mobile content creator that will allow me to control all of the signals that I’d like to for mobile search, so I’ve created this static site based on the site templates for smartphones that dotMobi provided over two years ago. This is preferable to most site creators, as it allows me to provide mobile specific content along with desktop content reformatted for mobile.
More on mobile site creators in a future guide. For now, know that some are better than others and one may be right for your mobile content project.
If you access this blog on your mobile device, please let me know what you think of the new site. It’s not the sexiest of mobile web sites, I’m sure, but it does what it is supposed to do and is more findable than most. This is a soft launch, so your feedback is much appreciated.
Readers of this blog should know that I am domain agnostic when it comes to site addresses, so in addition to the smart code, the site can also be found at the following addresses, and always accessed at the top navigation of my desktop site: