The subject is mobile web sites versus mobile apps. The description from the agenda:

11:00am: Apps vs. WAP: Choosing the Right Mobile Platform for Your Brand:

You’re determined to get your brand into the pockets of millions of consumers, and the best way to do it is with a flashy new app, right? Maybe not. Join execs on both sides of the fence as they dig into the pros and cons of launching a branded app vs. leveraging other types of mobile content — images, video, ringtones and even mobile web sites– to reach your target consumer. Learn how to figure out which mobile platform will be the best for your consumer acquisition, engagement and retention goals, as well as how to use multiple platforms for maximum impact.
Moderator: Dan Flanegan, Managing Partner, Brand Anywhere

Bryson Meunier, Associate Director, Content Solutions, Resolution Media
Robert Samuels, Director, Mobile Products, The New York Times
Patrick Mork, CMO, GetJar

Looks like it’s going to be a great event, with a lot of interesting speakers with varied backgrounds. If you’re one of them, or in New York for the event, please stop by and say hello.

Register for the event here.